SECRETSONATA 🎩,
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In January 1989, the Trumps (then-married couple Ivana & Donald) filed an application to trademark the name "Ivana" for use as a top perfume brand name. By May 1989, the application was still pending.
In June 1990, it was reported by New York Magazine that Ivana Trump's new fragrance was a citrusy, flowery smell. As mentioned in the blurb, an intimate of the infamous peroxide blonde socialite said that "She plucked a spray of orange blossoms from a tree near Mar-A-Lago [the Trump's Florida estate] and left it in her room overnight. She was enchanted with the smell next morning. It was like a good omen."
Ivana by House of Ivana: launched prior to 1993, and mostly sold via the home shopping network (HSN) in America and QVC in Europe. Ivana also made several JC Penney department store appearances to promote the fragrance. JC Penney initially ordered $3.2 million dollars worth of the scent...